Mind Over Money

In Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (Simon & Schuster), author Jason Zweig, a senior writer at Money magazine, offers new explanations about what makes the investing brain a battleground between emotion and reason.

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His book is not only an enlightening account of what goes on in the brain when you think about money but a practical guide on how investors can make wiser decisions.

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We spoke with Zweig, now collaborating on a book with Nobel Prize-winning psychologist Daniel Kahneman , to learn the ways in which financial advisors can apply neuroeconomics in their practices.

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Book: Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich