How About Free? The Price Point That Is Turning Industries on Their Heads

There's an old joke about a businessman who gives away his products. A customer asks: "How do you make money doing that?" He answers: "I make it up on volume."

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It's nonsensical, yes. But a funny thing has happened: Giving away the product has become a legitimate business model on the Internet and even beyond. And it's been getting increased attention. Author Chris Anderson will publish a new book in July titled, Free: The Past and Future of a Radical Price. It's a follow-up to his Wired magazine cover story last year, "Free! Why $0.00 is the Future of Business." Anderson, the editor of Wired and a former Economist reporter, also wrote the 2006 book, The Long Tail, in which he observed how companies such as Amazon.com and Netflix were thriving by offering gigantic catalogs of products that each sell in small quantities. Today, those companies are among the few thriving through a recession.

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Related books:

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Free: The Future of a Radical Price

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The Long Tail

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Related previous post: Free! Why $0.00 Is the Future of Business by Chris Anderson

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Article: "The Long Tail" by Chris Anderson

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Related links:

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Video: Interview With Chris Anderson

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The Grand Unified Theory On The Economics Of Free

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Chris Anderson's blog

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A revizualization of the four kinds of free

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