A new act passed by the Senate and House of Representatives is expected to be signed into law by President Obama within days. The Jumpstart Our Business Startups, known as The Jobs Act, will eliminate a longstanding ban on general solicitation and advertising by hedge funds.
Hedge Fund Review Magazine reports that US hedge funds will, for the first time, be able to solicit investors freely and advertise their funds through mass media channels, from television adverts to newspapers articles and websites.