Apple: News, Noise and Value - by Aswath Damodaran
As
I see it, if I have Apple in my portfolio at $420 and the company continues to
disappoint on every dimension (growth, margins, new products), I will have a
boring stock that delivers billions in earnings and pays a solid dividend.
However, if the company surprises by stopping margin leakage and increasing
revenue growth in the smartphone market or by introducing the iWatch or the
iTV, it will be icing on my investment cake. In a market, where my alternative
investments are richly priced, Apple looks like a winner, to me. It stays in my
portfolio, the price disappointments of the last few months notwithstanding.