A negative art...
Our primary conception of the bond as a commitment with
limited return leads us to another important viewpoint toward bond investment.
Since the chief emphasis must be placed on avoidance of loss, bond selection is
primarily a negative art. It is a process of exclusion and rejection, rather
than of search and acceptance. In this respect the contrast with common-stock selection
is fundamental in character. The prospective buyer of a given common stock is
influenced more or less equally by the desire to avoid loss and the desire to
make a profit. The penalty for mistakenly rejecting the issue may conceivably
be as great as that for mistakenly accepting it. But an investor may reject any
number of good bonds with virtually no penalty at all, provided he does not
eventually accept an unsound issue. Hence, broadly speaking, there is no such
thing as being unduly captious or exacting in the purchase of fixed-value
investments. The observation that Walter Bagehot addressed to commercial bankers
is equally applicable to the selection of investment bonds. “If there is a difficulty
or a doubt the security should be declined.”