Related book: The Undoing ProjectInside Costco: The Magic in the Warehouse (LINK)
Why Mohnish Pabrai Likes GM, Fiat, and Southwest Air (LINK)
Why is Customer Acquisition Cost (CAC) like a Belly Button? - by Tren Griffin (LINK)
Howard Buffett Steps Down From Coke Board to Focus on Charity [H/T Will] (LINK)
Kevin Kelly's updated version of his essay "1,000 True Fans" (LINK)
Understanding Social Platforms (free eBook) (LINK)
Is Sugar Killing Us? - by Gary Taubes (LINK)
Related book (Taubes' new book, which will be released December 27th): The Case Against SugarScott Adams' "Persuasion Reading List," updated to include the book Impossible to Ignore (LINK)
Books of the day:
The Age of Wonder: The Romantic Generation and the Discovery of the Beauty and Terror of Science - by Richard Holmes
Sir William Herschel: His Life and Works